Google Year in Search 2014
The idea. Google’s biggest Year in Search ever: trillions of searches turned into a moving portrait of humanity.
How it worked. We let the data speak, raw and unbiased, and found the stories in the numbers. People searched “am I in love” three times more than “am I alone”. Proof that hope always wins.
My role. Senior writer behind the campaign.
2.2bn impressions
36M film views, a block-wide screen in Times Square on New Year’s Eve, and 200+ influencers joining in organically: 400,000+ interactions, four times previous years.
AWARDS
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TEAM
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