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Classically trained creative director.

Building brands with cutting-edge AI.

NS

NS

NS

Classically trained creative director.

Building brands with cutting‑edge AI.

Projects

About me

About me

“Dan can’t sit still” said by every teacher I had from 1987 - 2007.

Classically trained by Tony Cullingham, I’ve spent nearly 20 years in the space between brand and innovation. Today I’m Head of Intelligent Creative at Digitas in London.

How I work now: everything starts with an idea. AI is how I bring it to life: vibe-coded prototypes in days, not months, and content workflows built to scale, all held to traditional standards of craft and brand safety.

Diagnosed with ADHD in my late 30s, I now advocate for different-shaped brains. Sorry Mr Young, I don’t intend to start sitting still any time soon.

For fans of reading here’s my full CV

“Dan can’t sit still” said by every teacher I had from 1987 - 2007.

Classically trained by Tony Cullingham, I’ve spent nearly 20 years in the space between brand and innovation. Today I’m Head of Intelligent Creative at Digitas in London.

How I work now: everything starts with an idea. AI is how I bring it to life: vibe-coded prototypes in days, not months, and content workflows built to scale, all held to traditional standards of craft and brand safety.

Diagnosed with ADHD in my late 30s, I now advocate for different-shaped brains. Sorry Mr Young, I don’t intend to start sitting still any time soon.

For fans of reading here’s my full CV

“Dan can’t sit still” said by every teacher I had from 1987 - 2007.

Classically trained by Tony Cullingham, I’ve spent nearly 20 years in the space between brand and innovation. Today I’m Head of Intelligent Creative at Digitas in London.

How I work now: everything starts with an idea. AI is how I bring it to life: vibe-coded prototypes in days, not months, and content workflows built to scale, all held to traditional standards of craft and brand safety.

Diagnosed with ADHD in my late 30s, I now advocate for different-shaped brains. Sorry Mr Young, I don’t intend to start sitting still any time soon.

For fans of reading here’s my full CV

Awards

Awards

Awards

References

References

He comes up with ideas. He gets on the tools. He coaches others. Every future facing agency needs a little DNS in their DNA.





Toby Allen

CCO Anomaly

His art direction skills & dedication to craft have always been very strong. Matched by a unique ability to integrate his deep passion & knowledge of innovation into all aspects of his work.

Andre Moreira

Global CCO T&Pm

Dan was one of my go-to creatives for big projects. He is self-sufficient, hardworking and always writes interesting and funny stuff.





Ciaran McCarthy

VP Brand & Advertising Microsoft

READ MORE REFERENCES ↗

Drop me a line

Open to speaking, panels and mentoring.

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