Malaria Must Die
The idea. The world’s first petition you could speak: a voice-powered call to action against malaria, fronted by David Beckham.
How it worked. In 2019, early deepfake AI let Beckham speak nine languages in the voices of real malaria survivors. Later, with Digital Domain, an aged Beckham announced malaria had been defeated.
My role. Creative director, and a founding member of the Malaria Creative Council with Malaria No More.
£14bn+ unlocked
In international funding for the Global Fund. 20,000 people said “Malaria Must Die” in the first hour, and the film was broadcast across 37 African nations.
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