The idea. Nike has always been about what you achieve. But burnout was everywhere, and movement is one of the best things you can do for your head. So Just Do It made room for something new: moving for how you feel, not what you achieve.

How it worked. A 365-day movement series for the mind across the Nike App, NRC, NTC, email and athlete channels. Audio-guided run-walks, dance and meditation sessions, picked by how you’re feeling that day, not how fast you are.

My role: Creative Director