Marking stand out car ads is hard, so we didn't. We made driver ads.

Corolla is the best selling car ever. 50 million of them globally. A brilliantly simple proposition to write to and the creatives did, never received so many scripts for a single brief. It feels like we actually wrote 50 million of them.

We told the stories of diverse, and often opposing drivers, a fisher man and a man on his stag dressed as a fish, a karate newbie and some hungry paramedics, a learner driver and a racing driver, even some England crickets and a muddy dog. The characters from our shorter stories came together to become the 30s TVC.

Whenever we make big film campaigns, I always ask that we bring a social maker with us to shoot BTS and any other content we can think of. For this campaign, the team and I came armed with some really nice concepts to shoot. For example, the bored mechanic who never has to fix the car because Toyota are the world's most reliable car brand. Or just the loving and beautiful car lovers take. Even just showing where we shot and how it looked in the end. It always adds value.

We worked with Humans from Riff Raff who absolutely smashed it out of the car park (of which there was plenty). Get in.