The idea. Christmas presents are hard. So we let shoppers ask Trevor, the west country T-Rex from the Argos ads, for advice in a pop-up in Manchester city centre.

How it worked. Voice recognition, innovative animation and a bespoke tech stack let Trev quiz you on your Christmas list, then gift you a plus version of himself. My first foray into experiential, with Muster.

My role. Bringing Trev to life, from legal wrangling over footage for the AI voice to a VERY fun session with Charlie Cooper reading children’s books in character.