I have built AI-powered content generation into my daily work.
This can mean many things. From full bespoke AI film or images, to what I call reality+, which is starting with found or shot film and building AI over the top, it could be AI avatars or generating elements for something bigger like a game.
What I have realised is that deep skills like scriptwriting, film direction, and editing are just as important as before, if not more so.
With new tools dropping all the time, it's practically a full-time job to keep up.
I wrote and shot this film for Talksport. The presenters were shot live action on greenscreen, and Runway Act Two was used to turn them into angels and devils. Very fun to make. With Tom Atkinson.
I was creative director on these films, turning influencer clips into magical reality with Veo 3.
Big up David Dibbs for the ideas and Stuart Foy for the AI magic.
Three different approaches to AI content for Hawkstone:
The first a game showing how hard it is to make the beer featuring a pixel art Jeremy, the next a full AI visual feast about drilling in the new crop, finally, a style transfer claymation test featuring a clip from Clarkson's farm.
Thanks to Stuart foy, Wangxin Lui, Sarina Da Costa Gomez and Tom White for collaboration in different forms.
Explorations with Midjourney and Runway
A fake game from the Megadrive era.
Channelling Kurasawa with Luma Dream Machine
Streetwear brand built with Runway and Midjourney