Using gen AI hyperpersonalisation at scale to take Snickers into the heart of football banter

Snickers are known for helping people who are feeling out of sorts. Jose Mourinho is known for getting the best of the players he's coached. A match made in agentic AI heaven.

Five different AI models working together to create personalised Special One to one coaching from Jose. All hosted in Whatsapp.

My role ranged from creating launch scripts, hosting writers rooms, leading avatar capture on set and being the teams Jose obsessive.

444 Million Earned Impressions.
(Equivalent to the Champion League Final)

Two Minute active dwell time.

ZERO brand safety issues.