WINNER of 2x Grandprix, & 3x Golds at Clios 2024, DMA Silver, Campaign Media winnner.

Of all the innovation projects I have been involved in, this was a special one. My first step into argentic AI, with one of my heroes.

Snickers are known for helping people who are feeling out of sorts. Jose Mourinho is known for getting the best of the players he's coached. A match made in heaven.

We used 5 different AI models working together so that Jose Mourinho can give your mates some Special One (to one) advice when they messed up. All hosted in Whatsapp.

My role ranged from creating launch scripts, hosting writers rooms, leading avatar capture on set and being the teams Jose obsessive.

444 Million Earned Impressions.
(Equivalent to the Champion League Final)

Two Minute active dwell time.

ZERO brand safety issues.