talkSPORT

talkSPORT

talkSPORT

First up, our launch films for the World Darts Championship. We wanted to bottle the feeling of Alexandra Palace, and with a client happy to lean into AI-powered content, a fake perfume video was perfect. Created entirely in WPP open with Nano Banana Pro and Veo 3.1.

A lot of the challenge was working with talent, creating visuals that felt true to the presenters, in the brand world.

A lot of the challenge was working with talent, creating visuals that felt true to the presenters, in the brand world.

After the films we even produced print assets

We created an exhibition of the relics of the deadline days.

For the return of the Premier League, we turned the talkSPORT talent into devils and angels, voicing fans pessimism and optimism.

We shot the talent live on greenscreen and used Runway to match the action and lip sync.

For the British & Irish Lions we created 'talkSPORT tackles rugby', beating up the talent using AI to big up the line-ups. We then took to more traditional social film approach to show a giant rugby player takling everyone's favourite presenter - Alan Brazil.

We also create rapid turnaround, social assets, usually under 1 day from briefing to post, with all the ideas crowd-sourced within the agency. Gen AI has given us the power to create high-quality content at the speed of sports news.

I run talkSPORT's reactive social and tent pole activations. It's given me a great platform to flex different skills from being on the AI tools, to direction and post production. We've created assets for VOD, social and even print, largely using AI tools.

RNIB are on a mission to make gaming accessible for blind and partially sighted people.

According to their 2022 study 76% of gamers with sight loss say their condition effects their ability to play games whereas only 15% of game developers are making accessible games. RNIB have formed an accessible gaming panel called ' for every gamer Designed' and commissioned a white paper 'Dev Kit' which lays out best practices game development.

Our job was to raise awareness of this rallying call. Introducing Spectrum Shift, an accessible game which teaches game accessibility. Spectrum Shift follows an inventor and his trusty drone C.A.P.S. as they forced to fix a broken world to make it accessible for everyone again. Built in Godot with all the elements being created from scratch we has learned so much about building games, mainly it's not easy, which underlines why the Dev Kit is needed.

What's more, to boost awareness of the game we have commissioned figures of The Inventor and C.A.P.S. - finally I have become a toy maker.

This is currently a work in progress, watch the trailer on the right to get a feel for the game and watch this space for a 2025 launch.

My role: Creative Director

Agency: T&Pm


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