talkSPORT
Creating AI-powered campaigns and social at the speed of sport and print media
I run the talkSPORT creative advertising account, creating tentpole campaigns and reactive social.
WORLD DARTS CHAMPIONSHIP
First up, our launch films for the World Darts Championship. We wanted to bottle the feeling of Alexandra Palace, and with a client happy to lean into AI-powered content, a fake perfume video was perfect. Created entirely in WPP open with Nano Banana Pro and Veo 3.1. A lot of the challenge was working with talent, creating visuals that felt true to the presenters, in the brand world.
First up, our launch films for the World Darts Championship. We wanted to bottle the feeling of Alexandra Palace, and with a client happy to lean into AI-powered content, a fake perfume video was perfect. Created entirely in WPP open with Nano Banana Pro and Veo 3.1. A lot of the challenge was working with talent, creating visuals that felt true to the presenters, in the brand world.
After the films we even produced print assets
After the films we even produced print assets
WORLD DARTS CHAMPIONSHIP
We created an exhibition of the relics of the deadline days.
We created an exhibition of the relics of the deadline days.
NEW SEASON
For the return of the Premier League, we turned the talkSPORT talent into devils and angels, voicing fans pessimism and optimism.We shot the talent live on greenscreen and used Runway to match the action and lip sync.
For the return of the Premier League, we turned the talkSPORT talent into devils and angels, voicing fans pessimism and optimism.We shot the talent live on greenscreen and used Runway to match the action and lip sync.
BRITISH & IRISH LIONS
For the British & Irish Lions we created 'talkSPORT tackles rugby', beating up the talent using AI to big up the line-ups. We then took to more traditional social film approach to show a giant rugby player takling everyone's favourite presenter - Alan Brazil.
For the British & Irish Lions we created 'talkSPORT tackles rugby', beating up the talent using AI to big up the line-ups. We then took to more traditional social film approach to show a giant rugby player takling everyone's favourite presenter - Alan Brazil.
RESPONSIVE SOCIAL
We also create rapid turnaround, social assets, usually under 1 day from briefing to post, with all the ideas crowd-sourced within the agency. Gen AI has given us the power to create high-quality content at the speed of sports news.
We also create rapid turnaround, social assets, usually under 1 day from briefing to post, with all the ideas crowd-sourced within the agency. Gen AI has given us the power to create high-quality content at the speed of sports news.
I run talkSPORT's reactive social and tent pole activations. It's given me a great platform to flex different skills, from working with AI tools to direction and post-production. We've created assets for VOD, social and even print, largely using AI tools. The key with a print media client is the ability to react quickly and produce high-quality, effective comms at speed. Our success is built on a team of sports lovers who are happy to take on multiple roles to deliver the work.
TEAM
MY ROLE
AGENCY
ECD
ECD
ECD
CREATIVE
CREATIVE
CREATIVE
CREATIVE
BRAND DIRECTOR
CREATIVE DIRECTOR
T&P
ANDRE MOREIRA
CHRIS CLARKE
MATT MORELAND
TOM ATKINSON
BECKY BRICE
TOM WHITE
DAVID DIBBS
ANTHONY BURTON