Advertising meet innovation. Innovation, this is advertising.

Hi I'm DNS. I'm a multi award winning creative director, art director & innovation leader

For nearly two decades, I’ve lived in the space between brand advertising and innovative tech, crafting ideas that make audiences feel, click, cry, laugh, or sometimes just stare in confused admiration. I’ve worked in London, Paris, and Amsterdam for agencies like R/GA, Fred & Farid, and adam&eveDDB, before finding my current home at T&Pm, where I lead creative innovation across Lexus, Toyota, Mars Wrigley and RNIB.

My mission is simple: make brands matter again by designing communication and experiences that people want to engage with in a landscape where attention is fragmented.

I have used deepfake AI to make David Beckham speak nine languages, got Jose Mourinho to diss your mates, cast John Boyega as Bond, and turned a man in a bath into a horse (long story). I’ve written comedy for Kevin Hart, built accessible gaming experiences and raised billions to fight Malaria.

Diagnosed with ADHD later in life, I now champion neurodiversity in the workplace. I believe creative thinking should be accessible — not exclusive.

If it’s clever, emotional, strange or useful, I’m in.

Check out my full CV here