“Any sufficiently advanced technology is indistinguishable from magic” - Arthur C Clarke

My first foray into experiential, in collaboration with Muster.

At Christmas it's hard to know what to get people. Wouldn't it be great i you could just ask a green plastic dinosaur for advice in a small commercial unit on Manchester city center? Totally.

Step into a welcoming red door and you're welcomed by the adorable west country T-Rex Trevor, from the Argos TV ads. He will use cutting edge voice recognition, innovative animation techniques and a bespoke tech stack to interrogate you on your Christmas list needs and even give you a plus version of himself to celebrate the day. Maximum Trev.

I was largely focussed on bring Trev to life, leading to a lot of legal wrangling to record the necessary footage to create the AI voice and a VERY fun session with Charlie Cooper in which he read children's books in character.

Technology really can create magic.

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My role: Creative Innovation Director

Agency: T&Pm / Muster

ECD: Alec Braun

Creative Technology director: Matt Muse

Creative Technologists: Julia N'Diamoi, Jade Pugh