Hyundai asked us to show us how driving this car makes you feel but we don't want them to look like any other car ad.

We decided to create film that brought to life the way the car made you feel but we couldn't take it too seriously.

What we made was called “The freshest”, “brilliantly weird” and “most lunatic”’ car ads ever made.

Not sure how we got away with this either.

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My role: Creative (With Nick Moss)
CDs: Edwin Latchford & Mark Fairbank
Agency: R/GA London
Director: Tom Kuntz @ MJZ