Data showed there’s a large slice of England football fans who don’t hate on the (brilliant) Lionesses but don’t actively support them either. We devised a social campaign idea: If you only support the men’s team you’re only half-supporting England. It worked.

This campaign ruffled a few misogynist feathers and ultimately led to football coming home.

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Role: CD
Agency: T&P
Creatives: Hannah Roe & Lucy Pennock
ECD: André Moreira
Director: Jonas McQuiggin @ Creep