Worldwide War. To launch Killzone 2 by creating a battle across the internet. A browser add on in the days before they real existed you would get attacked unexpectedly as you went about your daily browsing.

Call your friends to the site of the attack and take down the dreaded Hellghast.

During this process we had to invent something called a 'browser add on' for Firefox which I believe have become quite popular nowadays.

Great process to be a part of.

Awards

Cannes: Silver
D&AD: Graphite
One Show: Bronze
Eurobest: Gold
LIA: Gold
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My Role: Creative

Agency: Agency Republic

ECD: Gav Gordon-Rogers

CD: Al Campbell