We created the world's first petition that you can sign with your voice to show that Malaria is a fight we can win in our life time. We just all have to speak up.

To launch this we called on David Beckham used AI to make him speak 9 languages - in the voices of malaria survivors. This is very easy today but in 2019 it was a really ahead of it's time.

Our activity played a part in the Global Fund receiving over £14b in global funding to fight the disease.

The world’s first petition you could sign using your voice. Launched by David Beckham and truly groundbreaking AI film. Deepfake used for good.
And absolutely no sympathy porn.

20,000 people said “malaria must die” into the Voice Petition in the first hour alone.

Plus Becks speaking 9 different languages went global in a big way. Covered by just about everything and everyone you can imagine and was even played during ad breaks in 37 African countries, via sports broadcaster Super Sport, for free. The deepfake tech was shown in lectures by Microsoft, Linkedin and numerous big companies earning its place in AI folklore.

We knew the sheer sound of thousands of voices calling to end malaria would have more impact than names on paper ever could, so we used them to spur on world leaders to take unprecedented action. Simply incredible result given we had virtually no budget to pull it off.

Awards
BIMA: Grand Prix
Webby: Winner
D&AD: Shortlist
One Show: Finalist
One Show: Finalist
Creative Circle: Silver
Creative Circle: Silver
Campaign: Innovation of the year
Cog X Best Use of AI for Good

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My role: CD

Creatives: Max Wilke, Rita Riera

Agency: R/GA London

Director: Juriaan Booij @ RSA