Introducing Google's then new virtual assistant to the UK. What do you do when you can only use your voice? Make Google Do it.

I created the UK leg of this campaign with a couple of vignettes in France and Italy too.

From the TV, to OOH and social films the campaign ran to over 75 bespoke assets.

Sentiment towards talking to Google rose 30% after this campaign and now the technology is everywhere.

Awards
Campaign Tech Awards: Best integrated campaign

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My Role: ACD
Agency: R/GA London / Google Labs
ECD: Graeme Hall
Director: Gary Freedman