Nike Running was always a serious place. That was, until Kevin Hart signed up to be a sponsored athlete. To launch the partnership he took on a mighty challenge, the Hood to Coast relay race. To announce this we hosted a press conference in LA which Kevin got shook.

The follow up took him to a high school in New Jersey to announce him taking on the New York Marathon.

Working with Kevin was a blast and believe or not he pretty much stuck to our script.

Awards
Gold Clio
Webby winner

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My role: Creative (with Nick Moss)

Agency: R/GA Portland

CD: Zack Mcdonald

Director: Joey Garfield @ Ghost Robot