WINNER of 2x Grandprix, & 3 Golds at Clios 2024.

Snickers are known for helping people who are feeling out of sorts. Jose Mourinho is known for getting the best of the players he's coached. A match made in heaven.

We used 5 different AI models working together so that Jose Mourinho can give your mates some Special One (to one) advice when they messed up. All hosted in Whatsapp.

My role ranged from creating launch scripts, hosting writers rooms, leading avatar capture on set and being the teams Jose obsessive.

Of all the innovation projects I have been involved in, this was a special one. But don't take my work for it, you can talk to Jose here

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My role: Creative Innovation Director (with Jim Stump)

Agency: T&Pm

Creatives: Osagie Samuel & Gareth CE

ECD: Toby Allen

Creative Technologist: Matt Muse

Director: Kyle Ruddick @ Helo