THE FORGOTTEN 500K
THE FORGOTTEN 500K
THE FORGOTTEN 500K
Year
2023
Client
Evusheld for the UK
When the restrictions on Covid were lifted, a group were left in lockdown because the vaccines didn't work for them. Half a million immunodeficient people, like suffering
The Forgotten 500,000.
Three powerful words that galvanised half a million people and created impetus to get them the Covid treatment they needed. Ensuring they could finally stop shielding years after lockdown had ended for the rest of us. Evusheld became the most raised topic in government and the campaign is now permanently exhibited in two national museums.